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How to pitch Caffeine

A brief guide to writing for Caffeine Magazine

Please follow these guidelines

If you would like to write a feature for us, here is what we’d like from you:

  • Pitch us new and interesting ideas, and something you’re incredibly passionate about. This is what will make your pitch stand out.
  • A clear and concise paragraph that outlines your idea, what the general structure of the feature will be and why you think our readers will enjoy it, like this:
HeadlineCBD Coffee: Fact or Fiction? 

In this story I will explain the growing trend in CBD in coffee, and why it may not be the most beneficial way of taking CBD. I will explore the legality of CBD and the scientific research currently available. I'll have quotes from coffee industry professionals, scientists and representatives from a UK hemp farm.

Word Count : 1000
  • Links to relevant examples of your published work.
  • Think visual: Caffeine prides itself on its visual aesthetic, so if you can provide images to give us a better idea on your feature, that will stand you in good stead to be published.
  • A sense of the sources you would use/speak to illustrate your argument.
  • Explain why you have the acumen to produce the feature.
  • Treat your feature as a conversation with our readership – impart your knowledge, but make it digestible. Be informative, engaging with a light touch!
  • Ideally, you will be familiar and/or a reader of Caffeine! To get a gauge on our house style, we recommend picking up a few copies.
Never pitch these ideas

A successful business person gives up their soul-destroying but lucrative career in the city to fulfil their dream of opening a cafe.
We can sympathise with hating the grind of our day job and wanting to walk out while flicking the bird to our boss. However, this kind of feature speaks to a very privileged position and is tone-deaf to our audience.

I’ve just opened a new café / roastery
We’re happy to see new places open up, but unless you are doing something completely different from the rest, this doesn’t warrant a 1500 word feature.

Top 10 Cafes in London
There are now over 500 speciality cafes in London – how are you going to whittle them down to 10? We need to be specific, funny or useful. For example, if you pitched us the top 10 cafes that employ dog baristas – now there’s a feature!

That exact feature you’ve just read on ‘VICE’ or ‘Time Out’
We all get inspiration from articles we’ve seen elsewhere, but please understand we probably read that feature too.

Caffeine is bad/good for you
So there’s a new piece of research that unequivocally proves that caffeine is bad/good for you. Have you got hard data, has it been peer-reviewed? Or did you just hear it on a podcast?

We have a new dishwasher/fridge
Unless your dishwasher can magically brew coffee too, we’re not interested.

Your new award-winning smart coffee instrument on Kickstarter
We’re going to defer to iDubbbzTV on this one